AWARDS
February 27, 2025 | Mumbai

Categories

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EARLY BIRD ENTRY FEE

₹ 11,000 + GST

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FULL ENTRY FEE

₹ 13,000 + GST

Note: After the entry deadline, late fees of Rs 1000/ entry will be applicable on the full fee.

We accept entries in the following categories.
Campaign
  • Best Internal Communication
    The use of Internal communication to engage with employees in an interesting and convincing manner.
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  • Best Sustainability Campaign
    Environmental, social, and governance initiatives, showcasing a brand’s commitment to sustainable practices and ethical impact.
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  • Best use of Content Marketing
    The use of content marketing in an original way to fulfill a communicative objective.
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  • Best use of Influencers
    The use of influencers in a credible, convincing manner to meet a marketing objective.
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  • Best use of Innovation
    The use of an imaginative approach to communication that makes the message stand out.
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  • Best use of PR for a Challenger Brand
    The use of PR in a way as to improve the odds for a brand which is challenging existing dominant brands.
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  • Best use of PR for a Large Enterprise (revenue over Rs 250 crore)
    The employment of an impactful PR campaign for a large scale enterprise.
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  • Best use of PR for a Medium Enterprise (revenue between 50-250 crore)
    The employment of an impactful PR campaign for a medium scale enterprise.
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  • Best use of PR for a Product Launch
    The use of a PR campaign to create excitement around the launch of a new product or service.
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  • Best use of PR for a Regional Brand
    The use of PR to improve the salience and prospects of a regional brand.
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  • Best use of PR for a Small Enterprise (revenue less than Rs 50 crore)
    The employment of an impactful PR campaign for a small scale enterprise.
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  • Best use of PR for an IPO
    The use of PR in an IPO that manages to convey the true value of the equity on offer.
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  • Best use of PR for Crisis Management
    The use of PR to alleviate brand or corporate stress brought about by a potentially damaging set of circumstances.
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  • Best use of PR for CSR/Social Cause
    The use of PR to further a social cause.
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  • Best use of Research, Data and/or Analytics
    The use of data, research and/or analytics to arrive at insights that provide the life for a PR campaign.
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  • Best use of Social Media
    Harnessing the full potential of social media to run a PR campaign.
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Sector Awards
  • Automobiles
    The use of PR in an unusual, engaging way to tell a brand's story in the Automobile sector.
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  • B2B
    The use of PR in an unusual, engaging way to tell a brand's story in the B2B space.
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  • BFSI
    The use of PR in an unusual, engaging way to tell a brand's story in the BFSI sector.
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  • Education
    The use of PR in an unusual, engaging way to tell a brand's story in the Education sector.
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  • Fashion & Lifestyle
    The use of PR in an unusual, engaging way to tell a brand's story in the Fashion and Lifestyle sector.
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  • Government/Public Sector
    The use of PR in an unusual, engaging way to tell a brand's story in the Government/public sector space.
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  • Media & Entertainment
    The use of PR in an unusual, engaging way to tell a brand's story in an Entertainment sector.
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  • Not For Profit
    The use of PR in an unusual, engaging way to tell a brand's story in the Not For Profit sector.
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  • Real Estate
    The use of PR in an unusual, engaging way to tell a brand's story in the Real Estate sector.
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  • Retail/Online & Offline
    The use of PR in an unusual, engaging way to tell a brand's story in the Retail sector - either Online or Offline.
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  • Sports/Gaming
    The use of PR in an unusual, engaging way to tell a brand's story in the Sports/Gaming space.
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  • Travel & Tourism
    The use of PR in an unusual, engaging way to tell a brand's story in the Travel and Tourism sector.
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Special Awards
  • Participants will receive scores for metals won:
    Gold: 30 points | Silver: 20 points | Bronze: 10 points
  • The participant who receives the highest number of points in their class will receive one of the following titles:
    BRAND OF THE YEAR | PR AGENCY OF THE YEAR
  • (For example, a participant that wins a Gold, a Silver, and a Bronze will have scored 30 + 20 + 10 = 60 points)
  • All participants will be automatically considered for one of these titles. They do not have to pay an additional fee.
  • In the event of a tie where two participants receive the same number of points, the one that has received more gold awards will be declared the winner.
Note: The individual brand would be considered for the award and not the group.