• Best Internal Communication

  The use of Internal communication to engage with employees in an interesting and convincing manner.

  

• Best Sustainability Campaign

  Environmental, social, and governance initiatives, showcasing a brand’s commitment to sustainable practices and ethical impact.

  

• Best use of Content Marketing

  The use of content marketing in an original way to fulfill a communicative objective.

  

• Best use of Influencers

  The use of influencers in a credible, convincing manner to meet a marketing objective.

  

• Best use of Innovation

  The use of an imaginative approach to communication that makes the message stand out.

  

• Best use of PR for a Challenger Brand

  The use of PR in a way as to improve the odds for a brand which is challenging existing dominant brands.

  

• Best use of PR for a Large Enterprise (revenue over Rs 250 crore)

  The employment of an impactful PR campaign for a large scale enterprise.

  

• Best use of PR for a Medium Enterprise (revenue between 50-250 crore)

  The employment of an impactful PR campaign for a medium scale enterprise.

  

• Best use of PR for a Product Launch

  The use of a PR campaign to create excitement around the launch of a new product or service.

  

• Best use of PR for a Regional Brand

  The use of PR to improve the salience and prospects of a regional brand.

  

• Best use of PR for a Small Enterprise (revenue less than Rs 50 crore)

  The employment of an impactful PR campaign for a small scale enterprise.

  

• Best use of PR for an IPO

  The use of PR in an IPO that manages to convey the true value of the equity on offer.

  

• Best use of PR for Crisis Management

  The use of PR to alleviate brand or corporate stress brought about by a potentially damaging set of circumstances.

  

• Best use of PR for CSR/Social Cause

  The use of PR to further a social cause.

  

• Best use of Research, Data and/or Analytics

  The use of data, research and/or analytics to arrive at insights that provide the life for a PR campaign.

  

• Best use of Social Media

  Harnessing the full potential of social media to run a PR campaign.

  

• Automobiles

  The use of PR in an unusual, engaging way to tell a brand's story in the Automobile sector.

  

• B2B

  The use of PR in an unusual, engaging way to tell a brand's story in the B2B space.

  

• BFSI

  The use of PR in an unusual, engaging way to tell a brand's story in the BFSI sector.

  

• Education

  The use of PR in an unusual, engaging way to tell a brand's story in the Education sector.

  

• Fashion & Lifestyle

  The use of PR in an unusual, engaging way to tell a brand's story in the Fashion and Lifestyle sector.

  

• Government/Public Sector

  The use of PR in an unusual, engaging way to tell a brand's story in the Government/public sector space.

  

• Media & Entertainment

  The use of PR in an unusual, engaging way to tell a brand's story in an Entertainment sector.

  

• Not For Profit

  The use of PR in an unusual, engaging way to tell a brand's story in the Not For Profit sector.

  

• Real Estate

  The use of PR in an unusual, engaging way to tell a brand's story in the Real Estate sector.

  

• Retail/Online & Offline

  The use of PR in an unusual, engaging way to tell a brand's story in the Retail sector - either Online or Offline.

  

• Sports/Gaming

  The use of PR in an unusual, engaging way to tell a brand's story in the Sports/Gaming space.

  

• Travel & Tourism

  The use of PR in an unusual, engaging way to tell a brand's story in the Travel and Tourism sector.