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AI-Powered Marketing & Engagement — Moving Beyond Segments to “Markets of One”

An exclusive roundtable discussion with marketing leaders

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OBJECTIVE

Enable senior marketers to explore how AI-led intelligence can move marketing beyond traditional segmentation toward hyper-personalised, one-to-one engagement at scale.

PROBLEM STATEMENT

Despite increasing investments in data and AI, many brands continue to operate with broad audience segments—limiting relevance, efficiency, and true personalization. Marketers needed clarity on how to operationalise AI meaningfully to drive deeper engagement and business impact.

How afaqs! Solved It

  • Curated Leadership Roundtable: Designed an invite-only, high-trust discussion bringing together senior marketing leaders across BFSI, fintech, and consumer categories.
  • Theme: “AI-Powered Marketing & Engagement: Moving Beyond Segments to ‘Markets of One’”
OUTCOME

OUTCOME

Enabled deep, peer-led conversations on AI-driven personalization, real-time decisioning, data orchestration, and the future of individualised customer journeys—positioning ARM Worldwide as a strategic partner helping brands unlock “markets of one” through applied AI.

EXPERT VOICES INCLUDED

Prasad Pimple

Executive Vice President & Head of Digital Business Unit

Kotak Life
Prasad Pimple
Boni Noronha

Senior VP II & Head - Marketing, PR & Digital

Axis Mutual Fund
Boni Noronha
Kaushik Chakraborty

Head Marketing & Corporate Communication

Tata Capital
Kaushik Chakraborty
Alok Arya

Chief Marketing Officer

equentis
Alok Arya
Tarun Khanna

President & Head – Digital, Marketing & Strategy

Reliance General Insurance
Tarun Khanna
Sidharth Shakdher

CMO & Business Head

Paytm
Sidharth Shakdher
Manas Gulati

Co-Founder and CEO

#ARM Worldwide
Manas Gulati
Mayur Kaku

Vice President - Brand and Digital

Angel One
Mayur Kaku
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