To decode how India’s transition from linear TV to Connected TV (CTV) is transforming media strategies, enabling more precise targeting, measurable outcomes, and integrated cross-screen storytelling.
As audiences rapidly migrate from traditional television to digital-first viewing environments, marketers face a critical challenge—how to effectively reallocate budgets, measure impact, and craft cohesive narratives across linear and connected ecosystems. While CTV offers advanced targeting and attribution capabilities, many brands are still navigating how to integrate it seamlessly into their broader media mix.
Closed-Door Roundtable:
Curated an invite-only leadership dialogue under the theme: “The Big Shift: How Connected TV is Reshaping India’s Media Playbook”
Sparked high-value conversations around audience fragmentation, cross-screen measurement, and the growing role of CTV in full-funnel strategies—reinforcing MiQ’s leadership in navigating the evolving TV and programmatic ecosystem.
