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Culture Codes – AI, Relevance & Narrative Building in a Culture-First World

An exclusive roundtable discussion with marketing leaders

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OBJECTIVE

To examine how brands can leverage AI to decode cultural signals, stay contextually relevant, and craft narratives that resonate deeply with evolving consumer mindsets.

PROBLEM STATEMENT

In a culture-first landscape where trends evolve in real time, brands struggle to keep pace with shifting consumer conversations. While AI offers powerful capabilities to analyse data and predict patterns, marketers often face challenges in translating these insights into authentic, culturally relevant narratives without losing brand voice or originality.

How afaqs! Solved It

Closed-Door Roundtable:
Curated an invite-only leadership dialogue under the theme: “AI, Relevance & Narrative Building in a Culture-First World”

OUTCOME

OUTCOME

Unlocked sharp perspectives on blending AI-driven insights with cultural intuition, enabling brands to move faster, stay relevant, and build narratives that truly connect—positioning Creativefuel at the intersection of culture, creativity, and intelligent storytelling.

EXPERT VOICES INCLUDED

Vivek Das

Chief Digital Officer

Madison World
Vivek Das
Mohit Gosain

Assistant Vice President - Brand Marketing

HDFC Bank
Mohit Gosain
Arjun Singh

DGM Brand Marketing

Jubilant FoodWorks Ltd.
Arjun Singh
Tanmay Sinha

AVP – Business Solutions & Operations

Creativefuel
Tanmay Sinha
Tushar Sukhramani

Founder

Creativefuel
Tushar Sukhramani
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