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Simplifying Mobile Measurement – Driving Decisions with Innovation and Trust

An exclusive roundtable discussion with marketing leaders

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OBJECTIVE

To bring together mobile-first and D2C marketers to discuss how transparent, reliable measurement frameworks can enable smarter decisions, stronger performance, and long-term trust in mobile marketing.

PROBLEM STATEMENT

Fragmented attribution models, inconsistent metrics, and limited transparency continue to challenge mobile marketers. These gaps make it difficult to optimize campaigns, justify spends, or align performance with business outcomes in an app-driven ecosystem.

How afaqs! Solved It

  • Invite-Only Roundtable Discussion on the theme: “Simplifying Mobile Measurement: Driving Decisions with Innovation and Trust”
OUTCOME

OUTCOME

Created a high-trust environment for peer exchange on evolving mobile metrics, building sustainable growth through smarter attribution, and adopting innovations in martech—solidifying Trackier’s role as a dependable partner in mobile performance measurement.

EXPERT VOICES INCLUDED

Shrey Jain

Founder & CEO

Alphavedic
Shrey Jain
Ripal Chopda

Chief Marketing Officer

The Sleep Company
Ripal Chopda
Komal Chheda

Executive Vice President - Growth | Strategic Alliances & Partnerships & Customer Services

Cashe
Komal Chheda
Shivam Baheti

Growth and Marketing Manager

The Pant Project
Shivam Baheti
Amit Tilekar

Chief Marketing Officer

Wonderchef Home Appliances
Amit Tilekar
Nilesh Malani

Chief Marketing Officer and Business Head Special Modules

Waaree Group
Nilesh Malani
Udit Verma

Co-Founder & CMO

Apptrove by Trackier
Udit Verma
Pritish Vartak

Director - D2C

Pilgrim
Pritish Vartak
Akhil Menon

Director - Brand and Category

Only What’s Needed
Akhil Menon
Shwetha Iyer

SVP and Head of Marketing

Kissht
Shwetha Iyer
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