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Balancing BFSI Marketing — Lowering Acquisition Costs with Agentic AI & Boosting Conversions with AI & LLM Search

An exclusive roundtable discussion with marketing leaders

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OBJECTIVE

To enable BFSI marketers to understand how AI-driven acquisition and LLM-powered search can reduce costs while improving conversion efficiency.

PROBLEM STATEMENT

Rising CACs, evolving search behaviours, and intense competition have made traditional acquisition models unsustainable. BFSI marketers lack practical frameworks to deploy AI and LLMs for measurable growth.

How afaqs! Solved It

  • Focused, Invite-Only Roundtable: Curated a senior-only discussion platform for BFSI and fintech leaders to exchange real-world insights and use cases.
  • Theme: “Balancing BFSI Marketing: Lowering Acquisition Costs with Agentic AI & Boosting Conversions with AI & LLM Search”
OUTCOME

OUTCOME

Sparked high-impact discussions on AI-led acquisition efficiency, intent-driven discovery, agentic workflows, and the future of BFSI search and conversion—strengthening Techmagnate’s positioning as a performance-led growth partner for financial services brands.

EXPERT VOICES INCLUDED

Pooja Menon Vaidya

Associate Vice President - Digital Marketing

IIFL Capital Services Ltd.
Pooja Menon Vaidya
M V S Murthy

Chief Marketing Officer

Federal Bank
M V S Murthy
Chandni Mehta

Senior Director

Turtlemint
Chandni Mehta
Noopur Bhatia

AVP- Sales

Techmagnate
Noopur Bhatia
Radhika Zingade Bhattacharya

Group Marketing Head

InCred
Radhika Zingade Bhattacharya
Rahul Sharma

Vice President Brand Marketing

Reliance General Insurance
Rahul Sharma
Ishan Khare

Head - Digital Revenue | Vice President

HDFC securities
Ishan Khare
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