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Riding the Gen‑AI Wave to Supercharge Creativity

An exclusive roundtable discussion with marketing leaders

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OBJECTIVE

To demonstrate how Gen-AI powered tools from Adobe can help agencies and marketers scale creativity, improve productivity, and consistently deliver high-impact content.

PROBLEM STATEMENT

Escalating content demands and shrinking timelines have made it difficult for creative teams to maintain quality and originality. Many agencies remain uncertain about how to integrate Gen-AI into workflows without diluting creative integrity.

How afaqs! Solved It

  • Targeted Roundtable: Hosted “Creative Minds” on July 12, 2024 in Mumbai— an invite‑only evening designed for agency leaders.
  • Expert Insights: Adobe experts shared Gen‑AI strategies to boost creativity and efficiency.
  • High‑Impact Panel: Industry leaders from Lemon Yellow, SoCheers, Creativeland Asia, and LS Digital discussed Gen‑AI in real-world agency workflows.
  • Structured Engagement: The event featured a formal presentation, live demo of Adobe Express, a panel discussion, followed by networking, dinner & cocktails.
OUTCOME

OUTCOME

Positioned Adobe as a thought leader in Gen‑AI for creative industries, enabling agencies to unlock greater productivity and creative excellence.

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